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Bettina's Closet
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The Challenge
While sustainability was already part of the company’s DNA, its initiatives lacked structure and strategic alignment.
“We had been doing a lot for many years, but we needed structure and direction. We wanted to connect our purpose with clearer, measurable decisions.”
— Cacao Hunters Team
The challenge was to bring these efforts together, strengthen the impact narrative, and define a clear path for measurement, growth, and international reach.
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