Grupo Smile
Grupo Smile, a Colombian company in the food and hospitality sector, grew with a strong sense of identity and purpose, organically integrating responsible practices into its operations. However, these efforts lacked structure and a clear long-term vision to support decision-making and future growth.
The Challenge
Although there was a genuine intention to create value beyond the core business, the organization lacked clarity on where to begin its sustainability journey. The challenge was to build a shared vision, define priorities, organize existing practices, and embed sustainability as a way of operating beyond compliance.
Our Approach
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Led Grupo Smile’s B Corp certification, formalizing existing practices and aligning the organization around a shared purpose.
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Built and embedded a sustainability strategy with clear leadership, defined priorities, and implementation capacity across talent development, supply chain, organizational culture, and impact communication.
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Engaged leaders across the organization through sustainability workshops, building shared ownership and a common language.
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Launched La Academia, an education platform created to strengthen human talent in the gastronomic sector.
